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the total number of ad impressions served across our services increased 23% and the average price per ad decreased 22%
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2022 Q4
2 Feb 23
user geography basis, ad revenue growth was strongest in Rest of World at 5%. North America was flat, while Asia-Pacific and Europe declined 3% and 16% respectively.
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2022 Q4
2 Feb 23
The largest positive contributors to year-over-year growth in Q4 were the travel and healthcare verticals
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2022 Q4
2 Feb 23
Growth remained negative in our largest verticals, online commerce and CPG, though the pace of year-over-year decline in online commerce has slowed compared to last quarter.
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2022 Q4
2 Feb 23
The financial services and technology verticals were the largest negative contributors
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2022 Q4
2 Feb 23
Q4 revenue remained under pressure from weak advertising demand which we believe continues to be impacted by the uncertain and volatile macroeconomic landscape
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2022 Q4
2 Feb 23
today, we announced a $40 billion increase in our stock repurchase authorizatio
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2022 Q4
2 Feb 23
employee-related costs were the largest contributors to growth for all three expense lines
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2022 Q4
2 Feb 23
Beyond MR, the broader VR ecosystem continues growing. There are now over 200 apps on our VR devices that have made more than $1 million in revenue
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2022 Q4
2 Feb 23
ombined with the decline in cost per acquisition, this has resulted in higher returns on ad spend
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2022 Q4
2 Feb 23
In our broader ads business, we are continuing to invest in AI and we are seeing our efforts payoff here. In the last quarter, advertisers saw over 20% more conversions than in the year before
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2022 Q4
2 Feb 23
The next bottleneck that we are focused on to continue growing Reels is improving monetization efficiency or the revenue that’s generated per minute of Reels watched
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2022 Q4
2 Feb 23
we are going to be more proactive about cutting projects that aren’t performing or may no longer be as crucial
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2022 Q4
2 Feb 23